Chief Operations Officer
Jeff Halverson brings 25 years of diverse high-growth retail operations experience ranging from optometric care, active outdoor lifestyle brands, and the beauty industry. Prior to joining Destination Pet, Jeff spent the last decade in leadership roles at companies such as Advanced Auto Parts, Cosmo Prof, Ulta Beauty, and Icebreaker Merino.
At Advanced Auto Parts, Jeff led the Midwest Operations Pro and Store teams to deliver sales, profitability, and training tools as the Vice President of Operations. At Cosmo Prof, Jeff served as the Vice President of Field Operations, where he led approximately 1,500 stores across the United States and Canada and the Corporate Operations Teams. In that position, he was responsible for profitably achieving sales plans, long-range planning, acquisition research, and innovating the customer experience through continuing education, analytics, and elevated store/pro selling culture. Before Cosmo Prof, Jeff served as the Vice President of Store Operations and New Store Development at Ulta Beauty. He led the operations department supporting 1,200 stores, growth operations of 125 new stores/year and 300-400 remodels/year, led the BI integrations, and launched new credit card and loyalty programs, growing rewards members from 8M to 30M.
In his free time, Jeff’s passions are cycling, boating, trail running, and traveling with his family, including his wife, Heather and children, Colin (13), Emma (11), & Ethan (9), plus their fur baby Haze, who is a Bernedoodle (2).